Ashe Design Blog — Uncategorized
5 Great Products to Help Your Customers Decorate for Spring
Spring is in the air! For many of us that brings out a strong desire to clean up, spruce up and decorate our homes in bright spring colors! We thought we’d share with you our favorite Ashe Design products for sprucing up spring décor with your images! 1. Image Mats Our new Image Mats are a great and affordable way to get a splash of color on the wall! The mat prints directly on the image, so they only need framed and displayed! It’s quick, it’s easy and it’s affordable! Plus, you can print anywhere! Pick your favorite lab and...
Website Customization for Photographers
Meet jR Customization - We are one of the leading specialist in SmugMug, Blog, and Facebook customizations for over 6 years! We have worked one-on-one with clients from all over the world, from our home state of Michigan to Texas, California, Costa Rica, and The UK. We work with you to develop a custom web presence designed specifically for you! We believe that your business is unique, therefore your web site should be too! Plus, register to win free customization of your site! SmugMug | Wordpress | Facebook SmugMug Customization * Your market branding logo/banner image on every page *...
5 Ways to Sell More Holiday Cards
5 Ways to Sell More Holiday Cards How Photography Templates from Ashe Design Can Increase Sales 1. Send Customized Sample Cards Samples almost always help make the sale, but customized sample cards with images from your photo session will almost always result in sales. Think about it. Everybody sends holiday cards. They can buy them somewhere else or they can buy them from you! We’ve made it super easy for you give your customers customized holiday cards. We teamed up with Century Color Lab so that you can get two sample cards for just $2. Send one off to your...
Sample Give-A-Way
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Monday's Marketing Minute
Sell Customized CD/DVD Labels and Cases Even if you Don't Sell Digital Images That's right! Even if you don't sell digital images (a lot of professional photographers don't!) you can still sell customized CD/DVD Labels and Cases. Add them to your holiday collections as a beautiful way to keep and store this seasons holiday memories. It will match all their holiday portraits and it's a great way to store their most personal memories - home videos and Christmas morning snapshots! This works great for wedding pictures, birthdays and more! Check out all our CD/DVD Labels and Cases at AsheDesign.com and...
Monday Marketing Minute: Calculate your Return on Investment
Calculate your Return on Investment Last week we introduced the 2 for $2 Holiday Card Program that lets you order samples to send with your customers. We also gave you a sample marketing program to increase sales with your client base. Today, I thought I’d show you how to calculate the Return On Investment (ROI) you can see with a little marketing. I’ve put together a couple of samples and then linked to an Excel File so you can change the numbers to fit your program. Let’s look at my first example: In this program I’m including all of the...
Monday's Marketing Minute: Branding Basics
Branding Basics: Writing your positioning statement Last week we answered three important questions about our businesses and ourselves. 1. Who are you? 2. What do you do? 3. Why does it matter? We had some great responses to these questions. Here’s mine: 1. My name is Christina, I’m a wife and mother of three with a passion to help moms simplify their busy lives so that they can help support their families financially with work that they love – while caring for the people they love. 2. I work with small business owners (many owned by women) to help them...
Monday Marketing Tip
Mission Statements ... Do you have one? Have you heard this saying? This saying is so true both in our personal and professional lives. Why did you get into the photography business? What is it that you love? What can you give your customers that nobody else can? If you can't answer these basic questions without a second thought you need to step back for a minute and work on some basic branding. Activity: Answer these three questions in the comments section below for a chance to win some marketing materials from Ashe Design. 1) Who are you? 2) What...
Who's your lab?
We always want to design the highest quality designs made perfectly for your lab -- so it's super easy for you. With all the new labs and specialty products popping everywhere it's getting more difficult. So, we want to know who we should be designing for! Who's your lab? Pick your favorite lab from the list below. Then in the comments let us know you played ... or add your favorite lab in the comments section if you favorite isn't on our list! Everyone who comments will be entered in a drawing for $100 in Ashe Cash! So, tell us...
Market to 2012 Graduates NOW!
Ready to grow your senior business? Get into those schools now ... before they are gone for the summer! A record number of high school seniors take their senior pictures the summer before their senior year. That means you only have a couple of weeks to catch them while they are still in school! Here are a few ideas to reach them quickly! Give all your 2011 grads some free rep cards to distribute to their junior friends. Put their picture on one side and your studio info on the other! You can grab some quick templates to customize in...