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Ashe Design Blog — ROI

Monday Marketing Minute: Calculate your Return on Investment

Calculate your Return on Investment Last week we introduced the 2 for $2 Holiday Card Program that lets you order samples to send with your customers. We also gave you a sample marketing program to increase sales with your client base. Today, I thought I’d show you how to calculate the Return On Investment (ROI) you can see with a little marketing. I’ve put together a couple of samples and then linked to an Excel File so you can change the numbers to fit your program.  Let’s look at my first example: In this program I’m including all of the...