Three Reasons Photographers Should Offer Wedding Invitations
Plus, Tips for Pricing Wedding Invitations
Chances are you’ve been offering all sorts of cards – holiday cards, birth announcements, save the date cards – but probably not wedding invitations.
I get it, you’re a photographer and you sell photoproducts. Wedding invitations don’t exactly fit that market, but I think you should be offering wedding invitations to your customers. It’s a great service to your clients, you have all the tools you need and they can be a great profit center for you!
Three Reasons Photographers Should Offer Wedding Invitations
1. Your customers will love it!
When your brides choose you for engagement and wedding portraits they are trusting you with one of the most important events in their life. Chances are your clients picked you because the like and trust you. They will thankful that you can help with one more piece of the puzzle.
In addition, when you offer Save the Date Cards, Wedding Invitations & Wedding Invitations you can coordinate all the pieces for a consistent look that show cases engagement images (Save the Date Cards) and wedding shot (Thank You Cards).
2. You have the resources.
You are fully equipped to offer beautiful wedding invitations. Designs: Ashe Design offers a number of wedding designs – both in our traditional Photoshop templates and in our new Design Online tool. Both options make designing beautiful custom pieces quick and easy! Printing: You have access to beautiful paper options via the new Ashe Design print option or through your favorite lab partner.3. They can be a profit center.
Wedding Invitations can be a huge profit center for you – even for brides on a budget! I checked 5 DIY (do it yourself) sites that offer wedding invitations. Here’s what they charged for wedding invitations with standard paper options (not including shipping):25 Cards ranged from $3.69 to 8.60 with an average price of $5.20
100 Cards ranged from $1.79 to $2.60 with an average price of $1.97
200 Cards ranged from $1.59 to 2.15 with an average price of $1.88
Using the 100-quantity option, you could simply match prices on these DIY sites and make about $100 per order – based on using Ashe Design’s new Design Online tool where you can order printed cards on our premium matte paper for just $1 each.
For most clients you can easily go on the upper end of the range provided – for example charging $2.60/card on 100 cards for a profit of $160 per order.
Don’t forget that you’re providing your clients with personalized service and custom designs and that’s worth something! Don’t be afraid to price your product at the top of those price ranges – or even a little higher! Of course you know your market and customer best, so adjust as needed!