** Ashe Design Blog – Tagged "marketing" – Page 4 – AsheDesign

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Ashe Design Blog — marketing

Monday's Marketing Minute: Branding Basics

Branding Basics: Writing your positioning statement Last week we answered three important questions about our businesses and ourselves. 1. Who are you? 2. What do you do? 3. Why does it matter?  We had some great responses to these questions. Here’s mine: 1. My name is Christina, I’m a wife and mother of three with a passion to help moms simplify their busy lives so that they can help support their families financially with work that they love – while caring for the people they love. 2. I work with small business owners (many owned by women) to help them...


Monday Marketing Tip

Mission Statements ... Do you have one? Have you heard this saying? This saying is so true both in our personal and professional lives. Why did you get into the photography business? What is it that you love? What can you give your customers that nobody else can? If you can't answer these basic questions without a second thought you need to step back for a minute and work on some basic branding. Activity: Answer these three questions in the comments section below for a chance to win some marketing materials from Ashe Design. 1) Who are you? 2) What...


Ashe Design of the Day -- August 14, 2011

ADOTD: Smoking Deal for Boudoir Photographers Okay, I'm not kidding. If you are new to the Boudoir Market or are wanting to expand your business into this growing market do not miss today's Ashe Design of the Day! Ge the entire Professional Photographers Boudoir Marketing Kit for just $85. It's regularly $199. Just use the code: ADOTD More about the full kit: Just for pros! We have packaged everything you need to give your photography business a consistent look for much less than a custom designed package. You’ll be ready to take your photography business to the next level with...


It's a HUGE $5 Friday - July 15

Friday, July 15, 2011 Wallet Mini Calendars and Marketing Sets This week, we're offering more professional photography templates ... for $5 each But hurry this offer is only good Friday, July 15, 2011 and only with the code 5onFriday. [Click on the images below for more information.]   2.5x3.5 Wallet Mini Book 12-Month Calendar (January 2012 - December 2012) Check out these adorable Accordion Mini 2012 calendars! These fun and functional 12-month calendars make wonderful gifts. They fit perfectly in a purse and display beautifully on the refrigerator. It doesn't matter if they include images from a wedding, newborn images,...


Ashe Design of the Day - May 19

Ready for the best deal of the week! Get the Blue Latte Grunge New Photographer Marketing Kit for just $40. That's half price, today only. Just enter ADOTD at checkout to get this deal! If you are just getting started and watching every penny you won't want to miss out on this fabulou deal! This marketing kit was designed just for new photographers. You’ll have a consistent identity with this custom logo, coordinated business cards, letter head and envelopes, plus 4x6 and 5.5x8.5 marketing post cards to help you prospect. Have a different color scheme in mind?  No problem.  Our...


Sell more ...

Ready to sell more? Image Folio’s are a unique and creative way to display all your wedding collections. Have your team review the collections with prospective clients in a format that show the quality and creativity of your work. These image folios are wonderful marketing tools for in your studio, at bridal shows and to display with key businesses in the community – like jewelry stores, bakeries that specialize in wedding cakes, hair salons, bridal shops and many more. Be creative and watch your wedding sales grow – both in the number of bookings and the package levels sold! As...


Setting Business Goals

Setting goals for your business Having a strong business plan is your guide to growing a successful business. One of the best places to start is with setting goals. For some, setting goals is very easy. For others, it’s much more difficult. If you struggle with setting goals here are some tips to help you get started. Many people struggle with setting goals because they don’t want to specialize in a field (say maternity photography) they want to be a generalist (maternity, newborns, family, weddings, seniors, etc.) Because they are not focused in one area, they find it difficult to...


Boudior Photographer Customizes Marketing Kits

Last month we launched a full line of marketing kits for new, growing and professional photographers. We’ve seen a huge need for marketing kits among our customer base of professional photographers, but we wanted to know how established photographers use the kits to build their current brand. I asked established boudoir photographer Tracy Joy Tignino to share with us just how she used the Professional Boudoir Marketing Kit, Desire, in her existing photography business, Pink Heels. Ashe Design: As a photographer who already has a logo and brand, what did you find beneficial about these kits? Tracy: I found them...


Planning for a great year!

Having a plan is the first step to success. If you don't know where you want to go ... how will you ever get there? Imagine going on a road trip and knowing where you needed to end up, but not having a map or gps to guide you. You might eventually make it, but you probably wouldn't take the best, shortest or straightest route. Contrast that to a well planned trip. Your business is just the same as the road trip. If you plan out your next year and follow the map (maybe making an occasional detour) you'll arrive at a successful destination. On the contrary, if you just get out there and "do" without a plan to back you up, you'll find yourself tired and disappointed with your final destination.