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Four Cs to Social Media Success

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Social Media can be a huge asset to small businesses, but it can also be overwhelming and frustrating. I’ve found four keys to help small businesses be more successful in their social media strategy. I’ve made these the 4Cs of Social Media Success. Today I’m going to share the first two Cs – Consistency and Content. Next week we’ll look at Connecting and Customizing your content.

1. Consistency

Be consistent in how often you post to social media sites. To keep your audience engaged, you should post at least one time per day on each of your social media sites. However, if you are going to post more (or less) you still need a social media calendar and you need to develop a consistent schedule for your posts. Keep in mind that you can post similar content on each of your sites (see the 4th C, Customize for more.)

2. Content

There really is no substitution for great content. I know a lot of small business owners who struggle in this area, but it’s not because they don’t have great content to share – it’s that they don’t see the great content they have to share. Here are some content ideas for photographers to share on social media sites. Hopefully this gives you plenty of ideas to fill out your summer social media schedule.

Session Images & “Sneak Peeks”

This is the most popular post I see from photographers and it’s great, as long as it’s not 100% of your content! Our new Sneak Peek Overlays & Social Media Boards make sharing your images even easier!

[caption id="" align="aligncenter" width="531"]Sneak Peek Overlays Sneak Peek Overlays[/caption]

Tips for Sessions

Educating your customers and potential customers is perfect for social media. Offer tips like what to wear, what to bring, how far in advance they need to schedule sessions, etc.


Make sure you post your upcoming sales, promotions and mini session dates on social media sites. This is a great way to get the information out to your customers. While it may not be enough to get your phone ringing, it’s a great first step! Our popular Promotional Pins are great promoting mini sessions and events online.

[caption id="" align="aligncenter" width="533"]Promotional Pins Promotional Pins[/caption]

Products you offer

Highlight the products you offer, so customers can become familiar with your products in advance of sessions. Highlight some of your best sellers and even new designs you offer. Talk about the quality of your prints, canvases, photo books and more! You can even highlight new designs you now offer!


I love it when businesses post reviews from past clients. This gives me the confidence I need to know you are delivering what you say and I’m probably going to love it!

Photography tips

Let’s face it, your customers can’t hire a photographer for every birthday party, lost tooth or even Christmas morning. Why not give your followers tips for taking better photos themselves? By teaching your followers techniques for taking better photos you’re building a relationship. Keep it simple. Give them tips related to camera settings, composition and lighting.

 That should be plenty to get you started!

Join the Conversation

If you have other content you like to share, we’d love for you to join the conversations and share your tips below! Make sure you sign up for the Ashe Design A-List Email, so you don’t miss next week’s continuation where we’ll look at two more Cs for improving your Social Media Marketing – Connecting & Customizing.  

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