Use Photoshop Templates to Offer Custom Wedding Invitations
So there is one product that’s perfect for photographers to offer, but they often overlook. It’s wedding invitations. I know what your thinking. “Wedding invitations don’t usually have images.” Right, but you still have all the tools and resources you need to offer your clients beautiful Wedding Invitations that can coordinate with their Save the Date Cards and Thank You Cards. Why should photographers offer wedding invitations?New Wedding Invitation Template Sets
Our new Wedding Invitation Template Sets come with front and back designs for a custom Wedding Invitation plus a custom Thank You Card – which is perfect for sharing wedding images with family and friends.
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5 Reasons Why Every Photographer Should Offer Wedding Invitations
Don't miss out on a great opportunity to offer more wedding products in your packages! Wedding season is in full swing and we'll help you with tips and ideas for increasing sales. Plus, check back next week for a special promotion and giveaway from Simply Bridal!
# 1 You already have the relationship.
One of the first people a bride chooses is her photographer! If you include engagement sessions and Save the Date cards in your packages you are already one step ahead. Talk to brides about the options you can offer them for beautiful and custom wedding invitations.
#2 You can design all the pieces to coordinate.
If you’re already offering Save the Date cards, why not include Wedding Invitations and Thank You cards too? It’s a great way to coordinate all the pieces for a more polished look. Plus it’s a great way to help brides share images from both the engagement session (Save the Date cards) and wedding (Thank You cards). Those get your images in front of more future customers too!#3 You have the tools and resources you need.
Our new Photoshop templates give you the resources you need to design beautiful custom pieces in very little time. Once you’ve designed them you can print Wedding Invitations at your favorite lab.
Now! Print with Ashe Design
You can also use our new Design Online tool to print custom invitations and cards. If we don’t yet offer your favorite designs in our tool, you can still upload the finished designs via our Upload Your Own section.
#4 You can provide personalized service on a budget.
Wedding invitations are not cheap and they can be difficult and time consuming to find, customize and order – even online. You can offer brides a simple process and personal service that will be worth a lot. You’ll be providing more value, but you won’t have to charge much more to turn a profit. You might even be able to meet or beat DIY Internet sites.
SNEAK PEEK: Check back next week for tips on pricing wedding invitations for your clients. I’ll show what others are charging and how you can make wedding invitations a profit center for your studio!
#5 You can increase your profit margin.
Wedding invitations can be very profitable for your studio. Next week I’ll dive into pricing and show you how Wedding Invitations alone can bring in hundreds of dollars in increased sales while opening up new opportunities for you and your studio.