Tips for Pricing Holiday Cards for a Marketing Campaign
Last week we posted an article on using Holiday Cards as a marketing strategy. Today, I wanted to show you how to price your holiday cards to make sure you cover 100% of your cost. Remember, in this case, we aren’t pricing for profit; just to make sure we cover all of our costs as we already got paid for our session, so we aren’t looking to make additional profit there either.
An example where you would use this method to calculate your pricing is where you are utilizing holiday cards to get your studio information out and touch base with customers who had sessions with you earlier in the year. For more information on this marketing strategy you can read about it here.
Now, let’s get started on pricing. Here are the assumptions I’m going to use. Simply adjust the numbers to fit your situation.