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Meet jR Customization – We are one of the leading specialist in SmugMug, Blog, and Facebook customizations for over 6 years! We have worked one-on-one with clients from all over the world, from our home state of Michigan to Texas, California, Costa Rica, and The UK. We work with you to develop a custom web [...]
You know those great moments in life when you get an amazing idea? Maybe you call it an “augh-haw” moment? You know that adrenaline rush you get? I recently had one of those moments. I call my latest one an Epiphanie – a Clover Bag by Epiphanie to be exact. There are some great camera [...]
Photo Prop Floors and Backdrops has taken the photography business by storm. Their owner, Jennifer Rinaldi, is a well known photographer that was looking for an inexpensive alternative to faux floors for her studio. Everything she found was not fitting for the needs of her business. Collaborating with her graphic designer sister, Photo Prop Floors [...]
5 Ways to Sell More Holiday Cards How Photography Templates from Ashe Design Can Increase Sales 1. Send Customized Sample Cards Samples almost always help make the sale, but customized sample cards with images from your photo session will almost always result in sales. Think about it. Everybody sends holiday cards. They can buy them [...]
Sell Customized CD/DVD Labels and Cases Even if you Don’t Sell Digital Images That’s right! Even if you don’t sell digital images (a lot of professional photographers don’t!) you can still sell customized CD/DVD Labels and Cases. Add them to your holiday collections as a beautiful way to keep and store this seasons holiday memories. [...]
Calculate your Return on Investment Last week we introduced the 2 for $2 Holiday Card Program that lets you order samples to send with your customers. We also gave you a sample marketing program to increase sales with your client base. Today, I thought I’d show you how to calculate the Return On Investment (ROI) [...]
Branding Basics: Writing your positioning statement Last week we answered three important questions about our businesses and ourselves. 1. Who are you? 2. What do you do? 3. Why does it matter? We had some great responses to these questions. Here’s mine: 1. My name is Christina, I’m a wife and mother of three with [...]
Mission Statements … Do you have one? Have you heard this saying? This saying is so true both in our personal and professional lives. Why did you get into the photography business? What is it that you love? What can you give your customers that nobody else can? If you can’t answer these basic questions [...]
Setting goals for your business Having a strong business plan is your guide to growing a successful business. One of the best places to start is with setting goals. For some, setting goals is very easy. For others, it’s much more difficult. If you struggle with setting goals here are some tips to help you [...]
Last month we launched a full line of marketing kits for new, growing and professional photographers. We’ve seen a huge need for marketing kits among our customer base of professional photographers, but we wanted to know how established photographers use the kits to build their current brand. I asked established boudoir photographer Tracy Joy Tignino [...]
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